Regenesis Remediation Solutions is an environmental services company specializing in research experts and tech-based solutions.

The old Regenesis site struggled with clarity, usability, and engagement—its messaging was self-focused, navigation was messy, and conversion paths were weak. On top of that, the design felt outdated, accessibility and SEO were neglected, and the overall user experience was text-heavy and uninspiring. Conversion rates on their home page hovered around 1.4%, and bounce rates exceeded 70%.

I partnered with Raincross to modernize their website with clearer, benefit-driven messaging that better communicates their expertise and impact. Navigation and structure were streamlined by renaming pages, consolidating redundancies, and fixing dead links, while the design was refreshed for a cleaner layout and smoother user flow. We also aligned calls-to-action with content to drive conversions and implemented SEO best practices to boost visibility.