To create distinction from the parent company (Ogilvy), Ogilvy Government Relations explored new branding guidelines. This included developing a new logo and refreshing the brand's look and feel. The key elements that were updated included the logo, font, and color palette. These changes were implemented across the website, documents, presentation decks, business cards, marketing materials, and physical locations.

Ogilvy Government Relations also adopted “OGR” as the official name in all communications, avoiding using the fully spelled-out version in the logo.