Hyperice rebrand

Brand identity, web, and app

Hyperice brand guidelines, open to the logo and type pages
Hypervolt 2 Pro billboard on a brick building
Event poster with triathlete Emma Pallant-Browne
Hypervolt Plus product page
01 / 04

I led the Hyperice rebrand with Stockholm Design Lab and R/GA, then carried it into campaigns, the app, and merchandise. It won a Red Dot Design Award.

Role
Design manager
Outcome
Red Dot Design Award
Scope
Identity, web, app, campaigns, merchandise
Partners
Stockholm Design Lab (identity), R/GA (web)
Team
Hired and mentored the in-house design team
Year
2021
Next project
Prophet brand guidelines cover on the grain gradient